The Edinburgh Beer Factory started here to make people think again about beer and Scotland. Some of us were born in the city; some of us have adopted it; all of us are inspired by it. Let's inject all that's best about Edinburgh today inventiveness, open-mindedness, irreverence into the beer scene. Please leave your jimmy hat by the door. There's a Scot who represents our values to a tee. His name's Eduardo Paolozzi, he was born in Leith and he invented Pop Art. Paolozzi believed in combining contrasting ideas and ordinary objects to create something special. He called it the “sublime in the everyday”. He believed in the dynamic of art meeting science. We cann that brewing. And he believed in the unconventional. We think he'd be into this craft beer thing. We'd like to turn new people on to beer. Like Paolozzi, our beer's a little different, but open to all and crafted into a thing of beauty. In return for his inspiration and artwork, we pay a charitable donation to the Paolozzi Foundation for every beer we sell.