Peroni Gran Riserva was originally brewed in Italy in 1996 to celebrate the Peroni Group's 150th anniversary. Peroni Gran Riserva was launched onto the UK market in February 1999 to enormous acclaim and has been growing its market share ever since. This premium beer was the Supreme Champion at the 1999 Off Licence News International Beer and Cider Competition and a gold medal winner at the prestigious Millennium Brewing Industry International Awards. It is brewed using the finest malt and hops to give an amber coloured lager with a unique rich and intense malty flavour backed with an impressive 6.6% ABV