Brewery/first beer name. Many names plus many designs thrown into a pot and taken to an ex-colleague with an eye for design. As I have the misfortune of the surname Butt with its brewery connotations that was the name we plumped for. The most popular design involved the Joker and as the plan was just to brew one beer the Butts was born. In latter years with the addition of more brews everyone was calling it Trad so a little bit of jiggling resulted in the Traditional.