This is where it all started to go pear shaped as far as branding goes. Barble bitter was one of the original ideas in day one after being told it would just sell to a few quirky fishermen (of which I am one) the idea was ditched. A landlord of a pub who's car park doubled up for Kennet fishermen had suggested producing a beer to celebrate the opening of the course fishing season. His pub just so happened to be called the Butt! Thanks to another artistic friend who happened to work in a printers ­ Barbus barbus (the latin name) was released unfortunately this cost him his job.